HypnoticBlog
This is a tumblelog, kinda like a blog but with short-form, mixed-media posts with stuff we dig. Scroll down a bit to start reading, or check out our portfolio here.
Facebook’s smartphone
According to Mobile Marketer Daily Facebook is planning to release a smartphone in partnership with HTC, who happens to be second to iPhone in US sales. This is a very interesting turn of events from where we stand as marketers, and truly, it’s challenging to think we’re going to have to deploy apps on a whole other platform, just when it seemed mobile fragmentation was beginning to slow down.
Google: Effective mobile strategy means HTML5 and screen-agnostic approach
The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.
During the “Mobile Advertising: Right Person, Right Time, Right Message - Finally!” presentation, a Google executive discussed the ways that mobile marketing has the opportunity to reinvent the way that consumers interact with brands. The session also presented best practices for companies to make the most of their mobile marketing campaigns.
“An astounding number of people have a mobile device that allows consumers to behave differently,” said Avinash Kaushik, digital marketing evangelist at Google, Mountain View, CA.
At the beat of approximately 12 million iPads sold per quarter
all brands, marketing companies, design agencies, digital agencies, and other creative type outfits (Hypnoticmedia included) MUST adapt to the unique challenges and opportunities the tablet market presents. It seems in the not too distant future the PC as we know it today, you know… desktops, laptops, and so on will be exclusively used by very specialized industries, like design, architecture, etc. All while the tablet works its way into the primal archetype of our collective unconscious and ends up being used for almost everything else. When you stop to think about it, it all makes complete sense. The devices are so small, so thin, so simple and yet so powerful, why get anything else. I’m speaking form experience here, we own an iPad 1 and simply love it.
For all of those still not convinced here’s an article by Mobile Marketer you may find interesting.
I always thought Tacos were exclusive to Mexico
Just had Korean tacos for the first time. It was a messy and most delicious affair.
@L5P
The grungier side of my hometown
Exploring the underpasses of ATL
2D Bar codes are everywhere
It seems not one year ago we were having such a hard time trying to justify to brands the immense value bar codes would bring to their traditional advertisement.
Bar codes are now everywhere and I mean everywhere.
It is refreshing to see that a free market is ratifying QR as the preferred code in what was a burgeoning fragmentation created by a plethora of codes, causing confusion within consumers and keeping the technolology from taking off.
Now, we look forward to best practices, better mobile experiences and destinations, and of course tons of QR code scans.
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